The Impact of Internal Marketing on Service Quality, Perceived Value, Consumer Satisfaction and Loyalty in the Service Sector

This article proposes to integrate internal marketing, perceived quality, value, satisfaction and behavioural intention in the same model. The study was conducted with 200 healthcare staff patients. First, results indicate influence of marketing dimensions on quality satisfaction. In a second step, it turns out that influences which turn impacts Finally, there is relationship between, one hand, and, other value consumers.